Drive more traffic to your website – Mom 2.0 2025 Round Table Discussion
First- why does traffic matter?
It moves you up in organic searches.
It positions you as a reference space and an expert on your field.
Advertisers like – (AKA PAY) for the clicks! In affilaite links, banner ads, paid posts etc. Clicks are king.
Clicks can convert into email contacts, which you own, unlike followers on other aps.
Are you selling, booking, etc on your site? Make it easy for people.
Ok, lets get down to business.
- Check your Instagram landing page- don’t use a 3rd party- make a landing page on your website. Don’t give away your clicks! Just add a site to your page that is not on the navigation bar with your active links. Make sure you have contact us and full site as links.
- Put your media kit on your website- make it hidden if you want but thats where it goes. This also gives brands a peek at how savvy you are!
- Put your partnerships on a page on your site. This helps in two ways, one you can update it as needed- no one is referencing an old price sheet and you guessed it – more traffic.
- Make a closed Facebook group for your page. Require emails to join then add them to your email list to drive them to guess where? For this to work this group needs to add value to your audience – is this a peer to peer advise page? Make sure you keep it moderated and useful.
- Don’t give it all up in a post! On Insta say comment “relevant word” (maybe using Many Chat – a linking service as your readership grows) to get the link and “link in bio for details” or on FB include the link. Keep your highlights updated – I suggest checking this once a month.
- Check your google analytics – what are your best performing pages and posts? DO more like this! Reinvent them. What are your goal accounts or ce=ompetetors best performing posts – how can you recreate them in your style. Did they do top 10 things to do in Orlando? How about you doing Top 5 activities for under $50 with your toddler in Orlando? The top 10 places on our Orlando Family Bucket List etc.
- Story with older blog posts that are evergreen. Schedule it out. Plan to succeed. Sotries are a great way to connect to your site since you can link directly. Let your stories expire – then pop up as new.
- Use pinterest – pin your blog posts with best practice so they get repined. Pinterest is a search engine – so use your tools.
- BE a reference point. Whatever your nice is, be reliable. If you need help finding yours ask- me, your current followers etc what they come to you for. What are you the expert in? For me, its keeping my events calendar up to date and travel so I am THE reference point for moms living in and visiting the area AND for family travel. What are your readers coming back for?
- E-newlsetter. I like flodesk because of the ease and price point. FILL it with links back to guess where – YOUR SITE! I like to do the top billing as direct back to my site, the middle affiliate links on my site and the 3rd one a direct affiliate link.
- Work your SEO!!! Keywords, etc. If you are on WordPress there is a great plug in to do this easily. Google Search Console: A free tool that helps you monitor your website’s performance in Google Search, identify issues, and submit sitemaps. Check for broken links regularly – this is one of many free sites to use to check. Then you can fix them, remove the link, or delete the post. Just dont leave broken ones!
- When you do drive traffic to your site- capture it! Add a pop up email collector. Mine says- let’s be mom friends! Because guess what – you then have access to invite them back to click again. Keep your site updated, working, well, with fresh helpful info.
At MOM2.0 Anna Swonetz suggested this tool to help streamline – check it out and let me know what you think.
A great way to show your value to brands that seamlessly integrates your web traffic is this free tool. My brands love it. Show off all your efforts!
+Affiliate links are a great reason to drive traffic to your site – scroll down for some ways to get them without much effort
Thank you for sharing your valuable time with me. Did I miss any good ones? ANY QUESTIONS?
Please keep in touch. You can email me thepbmoms@gmail.com @palmbeachmoms or my new project hello@yourwellhouse.com and @yourwellhouse
Affiliate links are the way to monetize your clicks – get yours here:
Levanta is a great platform for discovering amazon products from small businesses, get samples, try them, and share at a higher referral rate.
Flagship is an easy to use affiliate linking company.
ShopYour Likes – join here for affiliate selling links
We Sponsored is a fun easy way to try new items that may be of interest to your audience and earn while you do it.
