The Palm Beach Moms started as a closed Facebook group in 2007, Palm Beach Mommas. Instead of texting at 3am the group of fellow new moms we could silently post questions. “Has anyone else ever…” “Will I ever sleep again?” “What questions should I ask when interviewing a nanny?” “I have baby items to donate, where can I drop them” “Do you need a Nanny, message me I have a great one.” Much like the hungry caterpillar it grew and grew so rules had to be laid out. No advertising, fundraising, events, promotions, selling of any kind – despite the many requests. To this day it remains a private haven for over 10,500 local moms to seek comfort, support, and advise.
So much like the caterpillar, we transitioned from our cozy little cocoon to this more public and available platform. The butterfly result is
the group remains but we added a website with a blog, public social media, partnership and advertising for brands we personally trust and enjoy.
We are proud to be aligned on a National Level with the Local Moms Network providing a community with a larger network. I write travel pieces for this group which are offered to over 60 site likes ours across the United States.
Our hyper-local platform allows us to reach our specific, targeted audience in a variety of ways including social media outreach, e-mail and newsletter blasts, blog posts, banner ads, apps which are location specific, local events, deals & discounts and more.
Past partners include Lilly Pulitzer, Cranes Beach House, Aloft Delray, Urban Air, Cabana Life, Kid To Kid, TrueCar, Bolay, St. Marys Medical Center, Mary Ruth’s Organics, Legacy Place, Alton, The Palm Beach Zoo, First Tee, Manatee Lagoon, Sanctuary Medical Center, Boomers, Artigras, Brightline, Amar, Kapok Noodle Bar, Beech Mountain VRBO, Westgate Resorts, Sandpiper Cove Club Med, and The Kravis Center to name a few. We are also proud to partner with tons of local non profits serving our community or women and children on a broader scale.
Our audience falls predominantly between the age range of 25 to 45 and 91% of our followers are female.
There is a high return factor as our audience uses our updated activities calendar and community focused blog posts to stay in the know.
10,500 Closed Facebook Group started in 2011
22,000 Social Media Followers Instagram, Facebook, TikTock and YouTube
7% Average CTR
91% Female Followers
62.9% Mobile Viewers
Palm Beach County and beyond
300k+ Pageviews (launch:-current)
65.3% Average Email Open Rate