The Palm Beach Moms started as a closed Facebook group in 2007, Palm Beach Mommas. Instead of texting at 3am the group of fellow new moms we could silently post questions. “Has anyone else ever…” “Will I ever sleep again?” “What questions should I ask when interviewing a nanny?” “I have baby items to donate, where can I drop them” “Do you need a babysitter, message me I have a great one.” Much like the hungry caterpillar it grew and grew so rules had to be laid out. No advertising, fundraising, events, promotions, selling of any kind – despite the many requests. To this day it remains a private haven for over 13,000 local moms to seek comfort, support, and advice.
So much like the caterpillar, we transitioned from our cozy little cocoon to this more public and available platform. The butterfly result is the group remains but we added a website with a blog, public social media, partnership and advertising for brands we personally trust and enjoy.
Our platform allows us to reach our specific, targeted audience in a variety of ways including social media outreach, e-mail and newsletter blasts, blog posts, banner ads, apps which are location specific, local events, deals & discounts and more.
We have been featured on Shoutout Miami, The Palm Beach Post, and Voyage Miami.
Briana Beaty is a founding member of Let’s Get Social Palm Beach. and frequent speaker on marketing and social media.
Past partners include Lilly Pulitzer, Cranes Beach House, Evermore Resort, Aloft Delray, Urban Air, Cabana Life, Kid To Kid, TrueCar, Bolay, St. Mary’s Medical Center, Mary Ruth’s Organics, Legacy Place, Alton, The Palm Beach Zoo, First Tee, Manatee Lagoon, Sanctuary Medical Center, Boomers, Artigras, Brightline, Amar, Kapow Noodle Bar, Beech Mountain VRBO, Westgate Resorts, Sandpiper Cove Club Med, and The Kravis Center to name a few. We are also proud to partner with local non profits serving our community or women and children on a broader scale.
Our audience falls predominantly between the age range of 25 to 45.
There is a high return factor as our audience uses our updated activities calendar and community focused blog posts to stay in the know.
13,300 Closed Facebook Group started in 2011
29,600 Instagram followers
5,100 Facebook followers
TikTok YouTube LTK and Amazon Storefront active accounts
91% Female Followers
62.9% Mobile Viewers
Palm Beach County and beyond
600k+ Pageviews (launch:-current)
7k page views monthly (average)
36% + Average Email Open Rate
8000+ opted in email subscribers
